With my life-long fascination with design, layout, and the Ikea catalog, it was absolutely awesome getting a chance to visit the IKEA studio in Almhult.
Not only are all Ikea roomsets you’ll ever see in your life done in the 8,000 square meter space, it’s also where the catalog is created, where all the photos are taken, and where the 3D artists sit. Did you take yesterday’s quiz? Were you able to guess which of the roomsets is shot in the studio and which was created by the 3D artists?
Our tour was started by meeting Anne-Lene Wold, the Interior Design Manager at IKEA, and Kajsa Orvarson, the Information Manager. They showed us the little quiz (I was the only one who guessed all three images correctly, yay for the 3D Max classes we were forced to take in college), and then took us on a tour around the studio, which includes a hundred million gazillion props from all over the world, tens of roomsets being shot for next year’s calendar, and the working spaces of many of the creative people at IKEA.
My favorite part though about the studio? All the props.
I’ve always had a fascination with how Ikea makes such livable furniture. You know, livability isn’t something you buy with the flatpacked bed, nor is it a magic ingredient sprinkled into the wood or plastic.
Livability is a carefully-studied act of conscious design.
In a way, it’s similar to food styling (my latest obsession), and trying to make things look “yum”. It’s also a practical application of visual order and visual chaos, another topic I’m obsessed with.
Ikea are masters at perfecting livability. They somehow manage to take brand new furniture, shove it into a studio, and turn it into something that could easily be the much-loved home of a 26-year-old woman who works in marketing at a local restaurant. It’s genius.
For example, look at these rooms, shot in a cold, neon-lit, aluminum studio:
Are you kidding me? These are studio shots? When can I move into any of these rooms? I don’t mind living in a studio if my room looks like that.
Just look at these images. The way the shoes on the floor make you feel like someone just stepped out of the room. The way the books look so loved. The artwork so lovingly collected.
Holy cow, it’s hard to explain how difficult faking livability is.
With that in mind, I was absolutely BLOWN AWAY with Ikea’s rooms and rooms and rooms of props.
Check this out:
So yes… this is the art and science behind the Ikea catalog. How amazing is this?