From Boing Boing:
Iron Maiden hired a BitTorrent analytics company called Musicmetric to determine where piracy of their music was highest, then scheduled tours of those countries. They made millions touring Central and South America. Iron Maiden LLP has outperformed the UK music sector as a whole and was named one of the “1000 Companies That Inspire Britain” by the London Stock Exchange.
See? If you are smart about the new world and new media, you can make money instead of be an ass about it.