Today I realized that if Dubai were a person, it would be the nerd. The little kid in elementary school that no one noticed, but that worked really, really hard and did really, really well and then you know, became Bill Gates.
All the cool people go to Dubai-the-person’s parties, because even though he might not be inherently cool, the parties are awesome. They’re all about rubbing shoulders with the rich people in style, and if you have a great idea (or enough charisma), you might just make the right friends.
The campaign for the Dubai Expo was freaking awesome. Did you see the campaigns for the other countries bidding? They put no effort. But Dubai, being the nerd he is, turned his bidding project into something gorgeous.
Ahh… You know what I’ve been saying for years. Nerds make better lovers.
Hats off to Dubai.
Now that I’ve realized you’re a nerd… I might just start to understand you better… And then – gasp – perhaps even like you.