A Blog from Amman, Jordan, Online Since 2004.

Month: August 2013

The Genius of “Yummy” Food Photography

A few years ago, while working on branding “The Cakery“, I developed a fascination with food photography.

It’s amazing how photographing “yummy” is so difficult, much more difficult than you’d expect. Colors are never consistent in food, and neither are contours. Light reflects in really strange ways because of all the oily materials used in cooking. Fruits are not beautiful naturally, and they need to be handpicked and polished.

And then there’s this: The layout of the photograph itself needs to have the painful balance of perfectly-placed items in symmetrical arrangements combined with the chaotic process of enjoying food, crumbs on the table and all. I can’t think of another way of explaining that sentence.

You know, when we think something looks yummy in real life, it’s often the smell rather than the visuals. Capturing the steam, the smell, the colors, AND the way the food makes you feel onto a picture is really difficult. And we didn’t even mention food styling, and the complexity of that.

That’s why I developed a fascination with food photography. It’s an underestimated art, and most people suck it. So I go around collecting pictures of food that’s captured beautifully. I even stopped wanting to eat them. Now I just look at the way they look, at how the light reflects, at the angle it’s captured from, at the color spectrum, at the layout, at the items scattered about…

[Related: Visual Order and Chaos and the Impossibility of Randomness]

I feel really anxious for new technology

This month, I realized that I feel really anxious for new technology.

Before you misunderstand that statement and think I’ve lost my mind and joined the romantic masses that “long for simpler times”, let me clarify: I am so utterly bored with the past two years’ lack of new tech. You know the beautiful new tech I’m talking about… the kind that quickly becomes ubiquitous, changing our very lifestyles over and over and over again.

Yes. 2012 and 2013 were BORING AS HELL technologically, and my skin is itching. I’m feeling anxious. I want to beat my computer up for being the same as it was last year, yell at the Internet for the lack of cool new ways to do things, and chuck my new HTC One out of the window for not being different at all from my 2011 Samsung Galaxy S2.


You see, for most of my life (and yours too probably, even if you didn’t realize it), technology came quickly, and changed everything. PCs. The Internet. Laptops. Cellphones. Video games. GPS. 3G. CDs. Smartphones. YouTube. The iPhone. Facebook. Bluetooth. Wikipedia. Apps. iPads. Google. Digital cameras. USB storage devices. Dropbox. Every step of the my life, something new came, was loved by the masses, and changed the way we interact with each other and the world. I was always on my toes, waiting, wanting, wishing, testing, loving.

My father got us our first home PC in 1991, and it was the most wondrous thing in the world. A few years later, when I was 13, the Internet suddenly became a part of most homes, and changed the very way we think and interact. Then there were laptops, and lo and behold, WIFI! I also remember the first time I saw a cellphone in my life, then suddenly they were in every pocket by the time I was 17. And then came the iPhone, and apps, and 3G, and ewallets, and mobile games and, and, and, and.

There was always something new in my life, something exciting that made my heart flutter. Alas, these past two years, there has been nothing new and exciting, and this technophile wants to cry her eyes out.

Where is the future? The present is killing me.

Qabeela: Ya Nadili

Fun song by new band Qabeela :)

On July

























Can you really archive time?

2007: On March | On April | On May | On June | On July | On August | On September | On October | On November | On December

2008: On January | On February | On March | On April | On May | On June | On August On September | On October | On November

2009: On July  | On August | On September | On October | On November | On December

2010: On January | On February | On March | On April | On May | On June | A Captioned July An UnCaptioned August  | On September  | On October | On November | On December

2011: On January  |  On February   |   On March   |  On April  |  On May  |   On July

2012: On April | On May | On June | On July | On August | On September | On October | On November | On December

2013: On January | On Februaury | On March | On April | On May | On June | On July

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