I was exploring Facebook’s new user interface for profiles, and my eye kept drifting to the avatars of the pages that people “Liked”.

Then I found myself becoming obsessed with how the people, brands, and musicians of Jordan represent themselves visually on Facebook. So I started collecting, drawing completely unscientific parallels, and looking for patterns where they probably don’t exist.

So much red
So much rage in the icons of people
So much black and white, together
So much text set in circles
So much typography
So much grunge

design from Jordan