How They Make Food Look So Good in Commercials

This is a short and beautiful video that explains how advertisers and brands make their products look so appealing in video. The secret: high-speed cameras. They record fast-moving objects as photo frames after which the images can be played back in slow-motion.

Amazing, right?

For those wondering further about how a high-speed camera can capture so many damn frames, here’s the explanation from Wikipedia:

A normal motion picture is filmed and played back at 24 frames per second, while television uses 25 frames/s (PAL) or 29.97 frames/s (NTSC). High-speed cameras can film up to a quarter of a million frames per second by running the film over a rotating prism or mirror instead of using a shutter, thus reducing the need for stopping and starting the film behind a shutter which would tear the film stock at such speeds.

Woof. My brain is blown. More interestingness in how processing power in saving and reading is keeping camera technology back:

Saving the recorded high-speed images can be time consuming because the newest cameras today have resolutions up to four megapixels at record rates over 1000 frames per second, which means in one second you will have over 11 gigabytes of image data. Technologically these cameras are very advanced, yet saving images requires use of slower standard video-computer interfaces. While recording is very fast, saving images is considerably slower. The fastest high-speed camera has the ability to take pictures at a speed of 200 million frames per second.






8 Comments »

  1. Yousif

    November 21, 2012 @ 11:11 am

    INSANE! I love it! Thanks for sharing.

  2. Tarakiyee

    November 21, 2012 @ 11:21 am

    I have a sudden uncommon urge for beer and strawberries.

  3. Craig

    November 21, 2012 @ 11:42 am

    All completely over my head. Does this mean they don’t spray motor oil on hamburgers to make them look moist and juicy anymore?

  4. Roba

    November 21, 2012 @ 11:43 am

    No, I’m sure they still do :D

  5. Apeksha

    November 21, 2012 @ 2:19 pm

    Amazing! Such lush textures and so…. simply amazing! Thanks for sharing.

  6. Apeksha

    November 21, 2012 @ 2:21 pm

    @Craig this video would be interesting: http://mashable.com/2012/06/22/mcdonalds-photoshops-burgers/
    Talk about straight from the horses mouth :D

  7. Meshx86

    November 21, 2012 @ 3:23 pm

    if i see one of these commercials i’ll have a doubt if it’s “photoshopped” or no lol

    you think those air line commercials are really done in the sky lol, all you need is a realistic physics engine, patience, and taste and you can do what ever commercials you want

  8. jai

    May 14, 2013 @ 11:37 pm

    so im thinking like do the food get all the way cooked?why do they put all of that stuff on the food?

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