This is a short and beautiful video that explains how advertisers and brands make their products look so appealing in video. The secret: high-speed cameras. They record fast-moving objects as photo frames after which the images can be played back in slow-motion.
For those wondering further about how a high-speed camera can capture so many damn frames, here’s the explanation from Wikipedia:
A normal motion picture is filmed and played back at 24 frames per second, while television uses 25 frames/s (PAL) or 29.97 frames/s (NTSC). High-speed cameras can film up to a quarter of a million frames per second by running the film over a rotating prism or mirror instead of using a shutter, thus reducing the need for stopping and starting the film behind a shutter which would tear the film stock at such speeds.
Woof. My brain is blown. More interestingness in how processing power in saving and reading is keeping camera technology back:
Saving the recorded high-speed images can be time consuming because the newest cameras today have resolutions up to four megapixels at record rates over 1000 frames per second, which means in one second you will have over 11 gigabytes of image data. Technologically these cameras are very advanced, yet saving images requires use of slower standard video-computer interfaces. While recording is very fast, saving images is considerably slower. The fastest high-speed camera has the ability to take pictures at a speed of 200 million frames per second.