Haha! That’s about right. KSA, geez… Good job. Now, I prefer the old logo over the new one. I mean, it’s pretty, but it’s not STARBUCKS logo. In this case, I really like seeing their name. And I like the green, black and white. The whole thing feels grounded. I feel like the new one floats a bit. Personal preference, I guess. And I understand they’ve been branching out and don’t want to be solely known for what they started out doing, so just drop the “coffee,” add a few more stars or something. Then again, the new one is very pretty, I can see its benefits. I don’t know… But it doesn’t really matter, I don’t eat or drink their overpriced shit! :P
I don’t think the new logo is an issue. I actually agree with their decision. Go in a Starbucks and you will be confronted to hundreds of “starbucks” wordmark. (Cups, signs, banners, upsell products, sugar etc…) It’s becoming overkill and I think removing it from the cups gives a break to the consumer. They are giving us a break actually and I respect that.
The only thing I am wondering about is why aren’t they keeping their registered mark and using a trademark symbol instead for that one.
[...] about that new Starbucks logo that was unveiled yesterday? According to the blog AndFarAway, putting the full-frontal nudity of the siren front-and-center is far too racy for some countries [...]
I’ve lived in Saudi Arabia and I’ve frequented Starbucks more than once a week in all the years I’ve lived there (which coincidently are between 1992 and 2010) and I never once saw this logo. Get your facts checked, Starbucks only opened there in 2000, and they had the crown thing on for a while but then removed it and returned to the original, worldwide logo three months later. .-= The latest from Tal´s blog ..Sleeping till noon everyday- working through the pile of projects very slowly- enjoying what little =-.
First, at least in Jeddah, where I have been most recently, it did not look like the “drowning mermaid/siren”… could be in other places though.
Secondly, your idea of the Saudi version of the new logo does not look like it is coming from your “imagination” (unless you think like the millions of racists on the internet), just google (images) “Starbucks logo Saudi Arabia”, you will find similar depictions.
Woman Back on Saudi Starbucks Logo Associated Press ^ | 4/19/2002 | AP
Posted on Friday, April 19, 2002 5:58:01 PM by B Knotts
RIYADH, Saudi Arabia (AP) — The powerful religious establishment has finally accepted her presence.
The alluring, long-haired woman that Starbucks removed from its logo when it began opening its stores in this conservative kingdom in September 2000 is being restored on plastic and paper cups, bags of coffee and the aprons of the Starbucks staff.
The Saudi religious establishment at first didn’t want the Starbucks woman in the logo and regularly sent religious police, called the muttawa, to the stores to ensure they complied. The Seattle-based gourmet coffee retailer had customized its logo, keeping only the woman’s crown, in response to advice from the company’s local partner.
But on Thursday, the company’s president, Peter Maslen, said in a statement to The Associated Press that “Starbucks original logo will be displayed in both existing and new stores in the country.”
It was not clear when the Starbucks’ local partner took the decision to introduce the original logo or why the woman has suddenly become acceptable to the religious establishment.
Starbucks’ staff said the muttawa who had ordered the woman removed from their aprons in February returned less than a month later and said it was OK to restore her.
Women in Saudi Arabia have to cover themselves with black cloaks in public and the sexes are strictly segregated.
ive only been to saudi once a few years back, passed by Al Rashed mall in Khobar if im not mistaken and i do recall the starbucks logo did not have the mermaid or siren! I remember finding that very funny but im not sure if thats how it is in other areas
@anon: What’s so immoral about this? There is not morality about this. What is it with people taking this stuff so seriously as to be offended? Almost everything in all cultures obscures someone else’s. Just laugh.
[...] This post was mentioned on Twitter by powlo. powlo said: RT @ThatThereDave: What will they have to do with the new Starbucks Logo in Saudi Arabia to make it acceptable? http://t.co/5n7FwVP via … [...]
loooooooool. Absolutely hilarious post. Crazy, crazy saudi arabia. It’s just a picture, what’s the point of putting turning the woman into an octopus? come one man, get real. We’re living in the 21st Century. Great, great post. .-= The latest from hashimilion´s blog ..Saudi king arrives in Morocco after US surgery =-.
[...] This post was mentioned on Twitter by Yasha Chatab, Farry Aprianto. Farry Aprianto said: RT @mryasha: Possible New Starbucks Logo in Saudi Arabia | And Far Away http://t.co/qh5X5A1 via @AddThis [...]
[...] This post was mentioned on Twitter by Justin Pitcher, Kelly Small. Kelly Small said: Starbucks logo deemed morally inappropriate for Saudi Arabia. Design solution? Drown the siren. http://t.co/OdDbWxv [...]
[...] leave without a top 10 list.Here are the 10 posts on AndFarAway that got the most views in 2011:1. New Starbucks Logo in Saudi ArabiaPost views: 27,665 This post is just an image, so I won’t be giving you an excerpt as to why [...]
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