Do you like Amman?

Do you find design fascinating?

Are you amused by how vectors can be used to conceptualize a city?

Well, if you answer “yes” to any of the the questions above, then you will probably enjoy this Tuesday’s event, “The New (Type)face of Amman”, presented by Syntax and Al-Balad Theater.

Pretty blurb from 360East:

SYNTAX and Al-Balad Theater present:

“The New (Type)face of Amman”

type-design rising star Yanone will be telling the story of his Amman
typeface, created for the Amman Municipality’s “Amman Brand” project in
collaboration with SYNTAX.

result of this project is now “FF Amman”, a professional typeface
marketed worldwide by FontShop, as one of largest bilingual font
families ever.

is probably the first Arab city to get its own typeface. The Amman
typeface is now starting to appear all around Amman, on signs, posters
and ads. It will become one of the city’s recognizable visual features.

you’re a designer, design student, design and art lover or a Amman
enthusiast, we’d love you to join us for an interesting presentation and
discussion. Yanone will also preview the 15-minute film he has shot
during his current visit to our city.

27 July, 2010
7-9 pm
Al-Balad Theater, Jabal Amman. You can find a map to Al Balad Theater here.
Entrance is free.

Facebook page of this event is here.”