This week I went to O Beach’s pre-opening media dinner with Oula Farawati.
O Beach is the Dead Sea’s latest private beach, around 5KM away from the last hotel on the strip. It’s big, pretty, and impressive, thankfully staying away from the old Jordanian village style that the other hotels stick to to please Western tourists.
What’s interesting to me about O Beach is the concept, which is very different than anything else we have in the country. I’m not sure about pricing (reports are conflicting), but they have three kinds of “entries”:
They have no hotel, and you can either rent out the “chairs” or whatever under two shifts: 9:00 AM to 6:00 PM or 6:00 PM to 3:00 AM. This style makes me think of a hard-core party place, though I’m not sure who their target audience is exactly. I know I’m not a part of their target audience, because I do not really find the place appealing.
Interesting idea nonetheless. It should be fascinating to see whether such a concept succeeds in Jordan. My gut feeling tells me it won’t. I mean, the place will succeed, but they’ll change the formula a lot from what they currently have.