Ambient advertising using other’s ads
I thought that this advertising idea done to promote the Twilight book saga was brilliant (though I’m not exactly sure why the hell Twilight would need any more promotion). What they did was basically make use of other people’s ads by stick on them two tiny stickers fang-bite stickers. The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.
Funny.
