Fly me to the moon
Okay. Not the moon. Fly me an ad. Fly me a banner. Buzzzzz.
What?
A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
Damn that idea. It’s so brilliant it makes me want to barf. I work in a creative agency, and I can just see myself collecting the big flies that fly into the office every now and then in a nice glass jar.
Someone else will have to do the banner attaching :)
Via Wired UK
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