It’s awesome seeing vintage items that are still relevant today.
Unlike in Jordan, where Ras Il Abed has had the same packaging for the past century, world-class candy makers do not keep the “vint” in “vintage”. They also do not necessarily keep the same ingredients.
There’s a slideshow over at Miami New Times with that, here are my favorites, view the rest here.
Mars: The awesome illustrations (especially with how big the candy bar is!), the typography, and the colors. My favorite thing though is the highlighter gimmick behind the script typography that says “Something pleasant to do with your spare dime”. Obviously done during a recession.
Reese’s: Reese’s is one of my favorite ever chocolates. I have never tried to freeze it though. This ad reminds me so much of the very old cartoons we used to watch. The icicles are so cool.
Pez: I would have never guessed that the funnest candy in the world was initially a breathmint, with such a somber looking woman as its target audience.
Lifesavers: War era ad. I think it’s hilarious, especially if you read the copy. I guess the whole idea of concentrated flavour in artificial food was still not hard to convince people of. Or maybe it was a brand new idea. I think I might be the only person left in this world who would eat candy over the real thing any fricking day.