Twitter + TV: A funny FOX experiment
Yes, it was a complete disastor, but I can’t help but feel a little impressed that Fox from all channels chose to brave the waters of hard-to-please consumers.
Basically, Fox broadcasted reruns of a show with a live Twitter feed overlay, similiar to the SMS strips that have become a sales model for 99% of television channels in our part of the world. Except it’s Twitter.
The result was a FAIL. Of course. Although the idea at its core is in my opinion, rather fantastic, it really doesn’t take a designer to tell you that the way the tweets were displayed is unbelievably obtrusive and bulky.
Read more about this on Fast Company.
