The imminent death of advertising?

January 6, 2009 at 12:41 pm · Filed under Pop Culture

The “Clean City” law passed a couple of years ago in Sao Paulo, stripping the Brazilian city of all advertising. Today, France is following suit, with prime-time television ditching advertising, as Sarkozy’s media reforms got under way. The plan is to phase it out by 2011. Sarkozy says the move will allow state-run channels to make better quality programmes because they will no longer have to attract large audiences in order to secure advertising revenue.

Interesting idea, and it would be cool to see if that indeed does affect quality. I think it might backfire, because without the huge advertising revenues, money might be a bit short in supply to actually produce anything of top quality. But who knows.

[via BBC]






  • http://mab3oos.blogspot.com mab3oos

    actually it has worked just fine in the case of PBS. Great programs without commercials.

  • Sarah

    The world-renowned BBC has *never* aired commercials. Yes, we pay a licence fee here in the UK to watch it (equivalent to around $250 US dollars per year), but if you don’t have a TV, you don’t need to pay it. You can watch highly rated shows online, totally free and legally.

    Their radio stations are ALL free, and run into scores and scores of channels when all main, regional, local (and international) channels are taken into account. It is the world’s largest broadcaster, and 270million households in 200 countries are within the BBC’s range.

    Although some of their programming is hit and miss, they consistently pull in the highest ratings, and have always aired some of the most popular programmes. Their educational programming is second to none, globally.

    And, it’s state owned and controlled. So yes, it can work, and has done for more than 70 years in TV alone!

  • anonymous

    who cares roba,theres more serious things happening in the world then your useless rantings

  • http://tazeen-tazeen.blogspot.com/ Tazeen

    Very interesting idea indeed but Sarkozy will have to pump in a lot of money to the state television

  • hi

    the imminent death of ur blog!

  • Nura

    Weinek Roba??!! Update your blog girl! Moose you too!

  • sami

    cut Roba and the Mooose some slack! you guys should give her the benefit of the doubt that maybe something is going on that is preventing her from posting…did you consider that? try e-mailing her to i6amman 3alayha instead of blabbing…

    blah blah blah

  • ta7sheesh

    lol the imminent death of ur blog!! that’s funny hehehe that previous post killed u!

  • name

    you guys are such insensitive bastards. shut up already.
    if that last post killed her blog then why are you still checking it and commenting?

    just shut up and stop trying to feel better about yourselves by insulting other people.

  • Noura

    Ruba, He was a fortunate parent, a legacy of which he had to have been proud. In you and your brothers, he leaves a rich inheritance. My heartfelt condolences to you and your family.
    This is something I once wrote to a drifting loved one: Your departure is eminent. My heart is sad and I already feel the void you’re going to leave in my heart. My love would want you to stay with me forever, but I would be selfish if I deter you from what is meant to be. It kills me that eventually you will have to leave but I guess we were going to get there someday; I just didn’t know someday is here already. (No need to publish, I just didn’t know where to reach you)

  • http://bonbonloverr.blogspot.com secratea

    I just missed the fact that this blog hasn’t been updated for a while, and now i read Noura’s comment. This has got to be very tragic to you, if Noura’s referring to your dad.
    Please accept my deepest condolences to you and the rest of your family. May his soul rest in peace.. my prayers are with you.

  • T

    Allah yer7amo o ye7sen eleh … be strong.

  • http://mallu-aunty-scenes.blogspot.com/ Mallu

    Very interesting idea indeed but Sarkozy will have to pump in a lot of money to the state television