I always thought of Beat FM as a Play 99.6 knock off, complete with a hideous brand and terrible music. Looking back now, I don’t think I ever gave their music much interest because I could never get my mind off one of the worst billboards in the history of Amman’s advertisements, which was displayed on Safeway Shmesani for a very long time a few years ago.
I guess the dudes at Beat realized that their brand was bad and gave it a pretty cool makeover. I personally love it, it instantly transformed the radio channel into hip, young, energetic and experimental as far as I’m concerned. Does anyone know who rebranded it? Let’s hope Mood is next!
The old brand:
The new brand: