Battle of the Brands 2006: Google Wins Again

February 1, 2007 at 8:06 am · Filed under Pop Culture

Breaking the Apple-Google-Apple streak, Google, on its way to world domination, has claimed the title “The Most Influential Global Brand for 2006“. Technically, the third most influential brand of 2006, YouTube, is also Google (after $1.65 billion dollars at least), so perhaps “on it’s way” is a little of an understatement, but whatever, domination or not, I’m still on the Google side of thing.

Apple hangs on strong to it’s second place slot, thanks to the marketing genius of His Jobness Steve.

The fourth slot is also taken by a web phenomenon, with Wikipedia showing its grand entry into the most influential brands of the world (and well deserved too, I heart Wikipedia). The fifth slot is almost a tie between Starbucks and Nokia.

Also on the top 10 list are Skype, Ikea, Coca-Cola, and Toyota.

So, out of the 10 most influential brands, 5 are technology-related brands. This is a drop from last year, as 8 of last year’s top 10 brands was dominated by technology!

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Brands in the Arab World

Globally, Al-Jazeera, which had a top 5 slot in 2004, is number 19, which is interesting after a particularly “hot” year in the Arab world as well as the launch of it’s English channel. It is the only Arab brand on the global list of top 80 brands.

In Europe and Africa, the top 10 most influential brands are Ikea, Skype, Nokia, Zara, adidas, H&M, BMW, Audi, Puma, and the BBC.

The Arab brands in top 70 most influential brands in Europe and Africa are Al-Jazeera standing at 13, Emirates Airlines at 31, Al-Arabiya at 52, Maktoob,com at 56, Bayt.com at 59, Naseeb at 62, and Fulla at 63.

Aramex, which was in top 10 last year, is no where in sight.

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Cool.

So, with the iPhone just announced for 2007, who do you think will win the higher slot this coming year? Apple or Google? My bets are on… Apple.
What do you say? (and I’ll get back to the whoever guesses right next year!)

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  • Sam_carpenter

    I think your right Roba, but I think Google also announced a huge partnership with NASA. and my bets also on Apple too.

  • http://outoftheblocks.blogspot.com/ Shy

    Some of these positions are surprising, for example ikea topping coca cola and Toyota.

    I’m gona say google stays top over Apple, even though the iPhone has been announced people are starting to realise that iPods are crap!

  • Ayyob

    Wow, what the hell happened to NOKIA and TOYOTA.
    I feel sorry for Aramex.

    Imagine how crazy it would be if Youtube and Google and put into one Catagory since its by the same owners. Noone would even reach them in 10 years.

    I Think GOOGLE would Stay on top. IPODs are never gona get more famous than they are today, american consumers are finding newer things that are more impressive. IPHONE might help them a little but Google’s new Partnerships and good work will keep them on top.

    Did you guys know that Employees at GOOGLE’s headquarters travel around the building with Scooters. Each employee is assigned a Scooter that he/she takes everywhere. Even to the RestRoom.

  • http://ad-noctum.blogspot.com electro

    i’m scared of Google!!
    they will rule us in few years:(

  • http://www.pheras.blogspot.com Pheras Hilal

    An interesting report, however, I wonder how credible is this report. Simply put, this report is based on votes and opinions, through a website that is not heavily advertised, so it’s not scientific, nor does it take into account the vote of marketing, branding and financial experts. I find the list compiled by Business Week much more accurate, since it’s based on brand equity, and not opinion.