A Blog from Amman, Jordan, Online Since 2004.

Battle of the Brands

Apple. Google. Google. Apple. Google.

That’s how the list of leading brands for the past 5 years looks like, with Google wearing the golden crown for 2005, and Apple serving as 1st runner up.

The 8 other shiners on the top 10 list are Skype, Starbucks, Ikea, Nokia, Yahoo!, Firefox, eBay, and Sony. Other brands include Zara, Amazon, Nike, adidas, and Puma.

Both Skype and Firefox are first-timers into the list at all(and people doubt the presence of Web 2.0), and the list is noticably becoming more technological with the years(me loves technology). Al-Jazeera lost it’s top-10 slot to become number 35(Ahmad Humeid’s post on Al-Jazeera), as did Coca-Cola for the first time in 3 years(interesting to note that in 2005, Pepsi overtook Coca-Cola in market capitalisation for the first time in 112 years of fierce competition). Meanwhile, Ikea, Nokia, and Starbucks have maintained a strong foothold.

Nokia is number one brand Europe and Africa, followed by Ikea, Skype, Zara, BMW, BBC, adidas, Al-Jazeera, H&M, and Jordanian company Aramex (which made me smile).

Check out the whole report here.

Related(or maybe not so related but something I can’t help but share): Microsoft cares.


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  1. Very useful report … Thank you for the info :)

  2. I am wondering where Microsoft is! , it’s funny I don’t see much Commercials on TV about google, or Firefox, or Skype, but instead I only see Yahoo!, Ebay, Sony, Amazon, and others.

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