blue0805.jpgIgnoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones.

As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert. If they do, they can receive movies, animations, music or still images further promoting the advertised product. “It’s all about delivering high quality content, tailored for mobile usage,” says Alasdair Scott, co-founder and chief creative officer of London-based Filter UK, who created the system, called BlueCasting.

Working with advertising company Maiden Group, also in London, trials of the system were recently held at six London railway stations. Poster locations for rock band Coldplay’s new album offered to beam further promotional material, including song clips from the album, to the phones of passers-by. (NEW SCIENTIST)

Sort of scary if you ask me.

+Agenda, Read more

[bluetooth, advertising]