Admittedly, I love Coca-Cola’s brand identity- I love the curves, the logo, the colors, the packaging, and the general feel of a can of Coke.

Coca-Cola has now taken the design a step further by focusing on an design evolution. They comissioned five young design groups from five continents to rethink their packaging with an eye towards hip urban flair. The project, named “M5,” will serve as a visual rebranding aimed at discerningly creative consumers.

I really like what I see so far.

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