I read the first Harry Potter book back in 1998, before it was “all the rage”. One of the boys had “Harry Potter and the Sorcerer’s Stone” assigned for his English class, and I, by nature, can’t let any available book escape my hands.
Naturally, I absolutely loved it, and as the years went by, you would find us discussing the long-awaited release date of the following book!
Next week marks the release of the 6th book in the series, “Harry Potter and the Half Blood Prince”, and at 12:00 AM of the 16th of July at Prime Megastore, we will participate in the world’s biggest-ever brand events- in thousands of retail outlets all over the world, millions of people will gather with the same purpose: to buy the new Harry Potter book. The cool thing is that we will get the book several hours before the stateside counterparts! (and if that’s not cool, I don’t know what is :P)
Anyhow, while on the subject of Potter, I found a really fascinating article about the brand power of “Harry Potter”. The article poses the question “What defines a brand?”, and can “Harry Potter” be considered a brand? You can read the whole article here, here are some highlights though:
“In less than 10 years, Harry Potter has become one of the world’s most widely recognised names. A brand name indeed. In terms of books sold, Harry Potter stands third in the all-time literary charts behind the Bible and the thoughts of Chairman Mao. And, I suspect, read rather more avidly over the past 10 years than either of those other literary heavyweights.
Rowling has created Harry Potter using branding techniques and the books themselves are full of brilliantly invented brands, corporate strategies, advertising campaigns and every element of the marketing mix. In effect, they make a textbook case for marketing.
Harry Potter’s lightning flash is becoming as recognisable as Nike’s swoosh or the golden arches of McDonald’s, and he has many other distinctive brand elements such as ownable words. ‘Quidditch’, for example, was recently voted one of the nation’s favourite words, even though it has yet to find its way into most dictionaries.”