The idea of sitting in a little room staring at a little box doing all the talking simply FREAKS ME OUT. I mean, how am I supposed to feel good about giving in to a none-interactive talking apparatus programmed by god-knows-who?
I actually consider that brainwashing, one way or another.
I also consider this little box a waste of perfectly functioning brain cells and an even bigger waste of evaporating creative juices. Sure TV can teach you stuff, but hell, get online, you learn more that way and you actually interact with the apparatus (ok, I’m biased).
Anyhow, I found an interesting article on Newsweek pondering whether TV is becoming obsolete to a bigger part of society, and I feel like sharing a bit of it. I really wish there were more such studies, articles, and researches pertaining to pop culture trends in the Arab world because as a designer(or a to-be-designer anyhow), I feel that it is important to know the economy you’re designing for. At any rate, although this article is probably inapplicable in the Arab world, it is still worth sharing:
“The death of television has been predicted almost since its birth. Back in 1946, Hollywood producer Darryl F. Zanuck famously announced that TV wouldn’t last more than six months because “people will get tired of staring at a plywood box every night.”
A decade later, when the remote control was invented, industry types worried that this miracle device would destroy their businesses by turning viewers into ad-avoiding serial clickers. It did, but the advertisers kept paying—where else could they hope to capture tens of millions of eyeballs at once? Later, the rise of cable and satellite fragmented that audience, and the big broadcasters were forced to share viewers and ad dollars in a growing multichannel universe. But in America they fought back, starting their own cable channels and becoming part of media giants like Viacom (a CBS spinoff that later bought its own parent), Disney and General Electric.
Through it all, broadcast television remained king. Even today, with 600-plus channels on tap, most people spend most of their TV time as they always did—viewing the major networks, on a box, in their living rooms.
All that is about to change. The growth of digital communication is shifting the TV paradigm in a fundamental way for the first time in its history.
Television has been the dominant form of mass consumer media for so long that many executives simply didn’t see the revolution coming. They should have—after all, the damage done to the music industry by the likes of Napster is a case study in what can happen when you don’t rise to the challenge of a new technology.
Meanwhile, television is losing its audience to the Web, especially when it comes to things like breaking news. A number of recent studies have shown that consumers under the age of 34 are using the Internet as their first port of call for news, eschewing both newspapers and television. During recent big news events like the Olympics, and the U.S. and U.K. national elections, Web-site visits often matched or outpaced television viewing. Not surprisingly, advertisers are following the eyeballs. Morgan Stanley estimates that television advertising in the United States will rise less than 4 percent this year, compared with a 21 percent leap in online advertising.
“Think of the movie business. Only about 25 percent of its revenues come from the box office. The rest comes from DVDs, international rights, theme parks, whatever.” Of course, this underscores a very important idea. In the new digital world, the people who actually make television programs have a chance to make a mint—that is, if they can figure out a way to protect their creations. “It’s all about content right now,” says Brandon Burgess. Analysts believe that content makers have a “once in a generation” opportunity right now to start distributing their products directly to consumers via the Internet. By cutting out the middleman, companies could increase their revenues by as much as 50 percent. “
Read all article here.