The Avidus watch accentuates the way that time seem to pass more quickly or more slowly depending on our mood.
If we are in a hurry, time seems to pass so fast. But when we are relaxed (or bored), it appears to slow down.
Two metal contacts on the watch face measure your stress level. If you’re stressed and touch the watch then the hour displayed runs forwards, the more stressed the faster. If you’re totally relaxed, the time can even run backwards.
That’s one of the most amazing concepts I’ve ever heard of!