Haitham was telling me about this so I decided to research it and check it out:
“Internet users are doing far fewer searches for sex and pornography and more for e-commerce and business than they were seven years ago, University of Pittsburgh and Penn State researchers say in a new book. “Twenty percent of all searching was sex-related back in 1997; now it’s about 5 percent,” said Amanda Spink, the University of Pittsburgh professor who co-authored Web Search: Public Searching of the Web with Penn State professor Bernard J. Jansen. “It’s a little bit more in Europe, 8 to 10 percent, but in comparison to everything else, it’s a very small percent,” Spink said. “People are using (the web) more as an everyday tool rather than as just an entertainment medium.” What hasn’t changed much in seven years is how hard people are willing to work at searching. The answer: not very. Spink and Jansen found that people averaged about two words per query and two queries per search session.”
[Via Agenda Inc.]
Very good! I see that people are finally starting to see the useful side of things.