Every October, pink ribbons pop up everywhere: pinned to shirts, coats, and on a myriad of products, all with the goal of raising money to fight breast cancer. In Saudi Arabia, stores would organize pink-ribbon campaigns(surprise, surprise). Debenhams, for example, had sales-ladies going around pinning pink ribbons to their female customers Abayas (Lol, my Abaya became a collage of causes with the pink ribbon next to my “Support Boycott” pin, and “Intifada” pin.)
On the international scene this year, home appliance maker Kitchen Aid is selling limited edition pink mixers and blenders under the slogan “Cook for the Cure,”
the 3M corporation hung up the largest pink ribbon in the world in Times Square in New York City — made up of 75,000 Post-it stickers (look at picture below)– and the Mars company is selling special packages of pink and white M and M chocolates.
Breast cancer is the most common form of cancer among women. After lung cancer, it is the second leading cause of cancer deaths among women. It’s really too bad I didn’t see anything about the Breat Cancer Awareness Month in Jordan.