Nike has received a lot of bad media attention in the past years. The sweatshop incident, cheap child labour, etcetra. Here’s their chance to patch up their reputation:

“…their Reuse-A-Shoe program has us wanting to give them a 2nd chance. It takes used/defective footwear, grinds it all up and makes sporting/playground surfaces out of it. (Find out where you can turn in old kicks, here.) They’ve also been incorporating decent amounts of organic cotton into their products, are beginning to reduce GHG, and swear they’re aiming for zero waste and 100% recoverability. Is any step a step in the right direction, or is Nike just hopping on the green, PC bandwagon in order to ensure the business of Gen Y and the Echo Boomers for years to come?”

[via TreeHugger]