Red Bull and the Power of Good Arabic Copy

As someone who has to work with words, design, and social media on a daily basis, I really appreciate good work from others.

This invitation from Red Bull is a perfect demonstration of Arabic copy used really, really well.



Let Moore’s Law Blow Your Mind

Moore’s Law is pretty simple.

In 1965, Gordon Moore, the co-founder of Intel, observed that the number of transistors per square inch on integrated circuits had doubled every year since the circuit was invented. He predicted that this trend would continue for the foreseeable future. This prediction came to be known as Moore’s Law.

This is a perfect visualization:

Dan Hutcheson says:

In 2014, semiconductor production facilities made some 250 billion billion (250 x 1018) transistors. This was, literally, production on an astronomical scale. Every second of that year, on average, 8 trillion transistors were produced. That figure is about 25 times the number of stars in the Milky Way and some 75 times the number of galaxies in the known universe. The rate of growth has also been extraordinary. More transistors were made in 2014 than in all the years prior to 2011.

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5 Days Left to Support 47Soul

Please take a minute to donate to the 47Soul campaign on Zoomaal.


Lebanese Mega Pop Star Haifa Releases English Single

Fascinating on many different levels.

And almost not safe for work.

via Gino’s Blog

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Bath Bayakha: Karate Kid

Once upon a time, many years ago, I was on Bath Bayakha.

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The Best Pizza in Amman

So, I’ll tell you a secret.


I LOVE pizza with all my heart and all my soul. There almost isn’t a pizza place that I haven’t tried in town, including non-pizza places that server pizza.

Ladies and gents… the best pizzas in Amman.

1. Pizza Rania at Il Pizzaiolo
Many of the items on Il Pizzaiolo’s very expansive menu are excellent (with the only disgusting item I ever tried there being the sea food pizza. Don’t try the sea food pizza– it tastes like an old, frozen ocean). Yet, nothing comes close to the work of art that is Pizza Rania, which comes with delicious fresh mozzarella, arugula leaves, and pomegranate seeds. It is really, really amazing.
Also try: Pizza Zafer, the bresaola pizza, the buffalo mozzarella pizza, and don’t you dare try miss out on the burrata.

pizza rania at il pizzaiolo

2. Mushroom Pizza with Pepperoni at Luigi’s
No one does basic pizza as well as Luigi’s. Their simple pizzas are just perfect, with great dough, good cheese, and super fresh mushrooms.
In my experience, there other pizzas aren’t as good though, so stick to basic.
Also try: Spinach pizza


3. Mediterranean Pizza at La Calle
La Calle has excellent crust, perhaps the best crust on the list. It’s crunchy, chewy, and slightly oven-charred. The Mediterranean Pizza (which we refer to as “pizza il jneineh” because it tastes like all the ingredients come from grandma’s pantry) is super delicious.
Also try: Arugula pizza

la calle

4. Buffalo Mozzarella Pizza at Barmony
A very simple pizza that really brings out the rich, creamy taste of buffalo mozzarella. It’s a square pizza and much thicker than other pizzas on this list, but still very delicious!
Also try: Vegetarian pizza

That’s it.

For those of you who will mention Pizza Il Reef, Pizza Joe, or Pizza Lovers, I have one thing to say: You’re stuck in the 90’s, honey.

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